We updated the Jureskogs logo together with Gärde Design, adding the hands as a nod to their signature burger, High Five. From there, we created a packaging identity where the hands lead the way — a bold, playful system that ties the whole range together, including their ice cream concept, Nicecream.
Skogsvakten is a small, personal forestry partner built on trust and care. This mindset shaped an identity design that moves away from corporate aesthetics toward something organic, hand-drawn, and crafted. At its heart is the Siberian jay — a symbol of presence, perspective, and a deep connection to the forest, moving from the big picture down to the smallest details.
Our long-term collaboration with the Japanese company Askul has resulted in a wide range of products. In true Scandinavian spirit, the challenge is to let functional objects become something you don’t need to hide away — pieces that blend quietly into the home, adding warmth, simplicity, and a sense of calm to daily life.
A few years into their journey, we worked with Picky Living — creators of custom fronts designed to fit IKEA cabinet bases — to redefine their brand and sharpen their position in the market through a refreshed identity. The project focused on clarity, confidence, and differentiation.
Book design for Trendenser’s best-selling The Interior Design Handbook, capturing the minimalist and long-term, thoughtful approach that defines Frida Ramstedt’s Trendenser. A quiet, structured design language that lets the content speak — timeless, clear and deeply Scandinavian.
Identity design for the premium retreat Villa Solbacka in the Stockholm Archipelago, capturing both the character of the place and the soul of its houses. A calm, refined visual language inspired by the surrounding pine forests, shifting light and the timeless craftsmanship of the property itself — designed to evoke serenity, belonging and a sense of arriving somewhere truly special.
We created the identity design for the outdoor and hunting platform Natlink. The arch — shaped by the “N” in both the logo and the symbol — represents the connection between nature, people, and their dogs. It stands for the link to extraordinary outdoor experiences and functions as a bridge between two waypoints. The clean and simple design pays homage to our Nordic design heritage, evoking a sense of quality, clarity, and user-friendliness.
We developed the identity design for 100 Samtal for Sveriges Museer, a concept combining a live podcast tour with a book and an exhibition. The project explores contrasts and contradictions within the topics addressed, using the tension between high and low as a guiding principle throughout the visual identity.
Edholm Ullenius is a Stockholm-based design and illustration studio founded by Sissi Edholm and Lisa Ullenius in 2005. Rooted in the tradition of Scandinavian design, our work celebrates clarity, functionality, and warmth — always with a touch of humor and humanity.
As designers, we combine strategy, creativity, and visual storytelling to craft distinctive experiences that captivate and connect. Our work stretches from identity design and visual systems to pattern collections and product concepts, always with a strong sense of direction and character.
Our approach is collaborative and hands-on, guided by the belief that good design should feel effortless, natural, and alive. Among our clients are Ikea, Moderna Museet, Paul Smith, and Google.
Edholm Ullenius
Högbergsgatan 40
118 26 Stockholm
Sweden
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Edholm Ullenius c/o Garbergs
Medborgarplatsen 4
118 26 Stockholm